A group of women discussing the financial strain of being single and the difficulty of finding the kind of partner they want has prompted commentary YouTuber Jack Morgan to question whether modern dating expectations are leaving some people stuck between two choices they do not particularly like: accepting an ordinary relationship or paying the high price of living alone.
In a video on his Jack Morgan RLP channel, Morgan reacted to several TikToks from women talking about rent, bills, independence and their desire for financially successful partners, with some saying they have come to realize just how expensive it can be to build a life without someone else sharing the costs.
Morgan’s response was often sarcastic, but his larger argument was more serious. He believes some women want the financial benefits of partnership while setting standards so high that they may reject the very ordinary men with whom most people actually build a life.
‘Living Alone Is Peaceful, But My God Is It Expensive’
One woman in the compilation said she had been single and living independently for more than a decade and was approaching 30 without many of the large purchases she expected to have made by that age.
She said she did not own a large home or a new car and had struggled to save because every major expense fell on her alone.
Rent, utilities, food, transportation and household costs all had to come from one income.
People in relationships, she argued, often have the advantage of sharing at least some of those expenses.
“Living alone is peaceful, but my God is it expensive,” another woman said in a separate TikTok featured by Morgan.
She acknowledged the appeal of having her own routine, space and complete independence, but said every problem inside the home also becomes her responsibility.
There is a simple truth underneath those complaints. Two incomes do not guarantee financial security, but splitting basic household expenses can make a dramatic difference over years, especially when housing has become one of the largest monthly costs for many adults.
Morgan’s reaction was essentially that this should not be a revelation.
“Of course, it’s easier with two people,” he said.
Morgan Says Partnership Has Always Been Economically Useful
Morgan pointed out that people do not necessarily need a romantic relationship to share costs.
They can live with siblings, parents, relatives, friends or roommates.
Still, he said marriage and long-term partnership have always offered an obvious economic advantage because two people can combine resources rather than each paying separately for a full household.
Morgan joked about splitting gasoline and groceries with his own partner, but then argued that many men are willing to cover more than half of shared expenses anyway.
He suggested some women may be overlooking fairly normal men who would willingly contribute substantially to a household because they are focused on finding someone exceptionally wealthy.
Later in the video, Morgan said he was actually glad women were publicly acknowledging the cost of being single.
“It is very expensive to be single,” he said, clarifying that he meant living without a spouse and often without anyone regularly sharing expenses.
That realization becomes especially important when independence is discussed only as emotional freedom. Freedom can be valuable, but it still comes with an electric bill, rent, repairs and groceries.
Some Women Say They Want Wealthy Men
Another TikTok featured a woman arguing that looking attractive is no longer enough for women hoping to attract what she called a “high-value” man.
She said women seeking successful partners also need intelligence, humor, interests, goals, kindness, depth and a life of their own.
According to her, wealthy or accomplished men have plenty of attractive women to choose from, so appearance alone does not make someone stand out.
“If you really want to bag a guy that’s great, you need to have more than that,” she said.
She also questioned women who say they want a provider to pay all their bills without considering what they themselves would contribute to that relationship.
Morgan agreed with parts of that argument, particularly the idea that relationships require more than simply finding someone with enough money.
But he thought the entire discussion had become overly transactional.
“Whatever happened to just, ‘We just click’?” Morgan asked.
That question gets at one of the more interesting contradictions in modern dating conversations. People often say they want emotional connection, but online discussions can quickly turn relationships into detailed negotiations over salary, beauty, status and what each person brings to the table.
Morgan Says Most Successful Men Were Not Rich At The Beginning
Morgan argued that women focused exclusively on finding an already wealthy partner may be ignoring how many successful relationships actually begin.
In his view, many women who eventually end up with highly successful men meet those men before they have reached their financial peak.
“They’re not like at the finish line,” he said.
Morgan suggested that earning very large amounts of money usually takes years of skill-building and career development, meaning a man earning far more at 40 may have been fairly ordinary financially at 25 or 30.
He questioned the odds of waiting specifically for someone who is already wealthy and then competing for that person once he has reached that level.
Morgan compared it to playing the lottery, saying he genuinely wished such women luck but believed some were building expectations around a relatively small pool of men.
He also mocked the idea that a man earning what most people would consider an excellent income could still be dismissed as financially inadequate.
“Imagine making 15 grand a month” and still being told it was not enough, he said.
One Woman Said She No Longer Cares About Love
The most direct expression of frustration came from a woman who opened by saying she did not care about finding love anymore.
“I just want lots and lots of money,” she said.
Other comments featured in Morgan’s video reflected similar fatigue, with women saying that attracting wealthy men was not necessarily the hardest problem; finding someone wealthy who was also kind, faithful and emotionally compatible was.
Morgan said he felt sorry for women who had reached the point where the choice seemed to be either landing an unusually rich man or remaining single indefinitely.
He described one woman he knew who had spent years believing she would eventually meet a wealthy partner, even working in an upscale restaurant partly because she thought it might improve those odds.
According to Morgan, that mindset can become its own trap.
If an ordinary but stable relationship is viewed as “settling,” while the acceptable alternative is someone in a tiny income bracket who also meets every emotional and physical requirement, remaining single becomes much more likely.
That does not mean anyone should date someone they dislike simply to cut rent in half. But there is a wide distance between refusing an unhealthy relationship and treating an average person as an unacceptable outcome.
Morgan Says Men Need A Reason To Keep Building
Morgan also turned the conversation toward male ambition.
He said much of his own drive to work hard and become more successful ultimately connects to providing for and sharing a life with other people.
If he knew he would remain permanently alone, Morgan said, he would probably feel less reason to keep pushing for more.
“What’s the point?” he asked while imagining having an expensive house, pool or luxurious lifestyle with nobody to share it with.
He said he believes many men feel something similar, even if not everyone admits it.
In Morgan’s view, family and partnership can give ambition a purpose beyond buying more things for oneself.
That is an interesting counterpoint to the women describing independence as both peaceful and expensive. The financial side of partnership is obvious, but Morgan was arguing that its value can also run in the opposite direction: relationships may motivate people to earn and build more in the first place.
Independence Comes With A Price
By the end of the video, Morgan said he did not believe everyone had given up on dating, and he acknowledged that many men and women still want ordinary, committed relationships.
His concern was with the smaller group that appears to see anything short of exceptional wealth as settling.
He wished the women well, but remained skeptical that waiting for a tiny percentage of unusually high-earning men was a realistic strategy for most people.
The TikToks also revealed something broader than dating frustration.
Several women clearly valued their independence and were proud of supporting themselves, yet they were simultaneously discovering that independence can come with a significant financial premium.
There is nothing wrong with choosing that tradeoff.
The more complicated question is whether some people are making it because they genuinely prefer being alone, or because their definition of an acceptable partner has become so narrow that almost everyone they could realistically build a good life with gets dismissed as merely “average.”
Morgan clearly believes that distinction matters, and his reaction suggests he thinks some people may only recognize it after years of paying every bill by themselves.
A former park ranger and wildlife conservationist, Lisa’s passion for survival started with her deep connection to nature. Raised on a small farm in northern Wisconsin, she learned how to grow her own food, raise livestock, and live off the land. Lisa is our dedicated Second Amendment news writer and also focuses on homesteading, natural remedies, and survival strategies. Lisa aims to help others live more sustainably and prepare for the unexpected.
