WPLG Local 10 reporter Rosh Lowe didn’t ease into this one. He described it as a “high-priced meat heist” caught on camera, and he made the hook simple: you won’t believe where the suspect tried to hide the steak.
Lowe said police in Aventura are now looking for what he basically called a “beef thief,” after surveillance video showed a man stealing expensive cuts from a kosher supermarket.
The place, according to Lowe, was Kosher Kingdom in Aventura. And the entire case revolves around a few minutes in the meat section that somehow turned into a crime story with the weirdest hiding spot imaginable.
Lowe framed it like a normal shopping trip that took a hard left. You’re browsing steaks, you’re thinking about dinner, and then you’re watching a man try to smuggle brisket like it’s contraband.
It’s funny in the way a headline is funny. But the business owner Lowe spoke to didn’t sound amused at all.
“Where’s The Beef?” The Video Shows Exactly Where It Went
Lowe brought viewers right into the store, standing near the meat displays while explaining how big and expensive some of the cuts are.
He pointed out briskets that, in his telling, can run close to $93. Then he moved to the higher-end steak area, where he said one cut was nearly $100.
That’s where the video comes in.
Lowe said the surveillance shows a man walking up to the high-end steak aisle, looking around, and then – this is the part Lowe kept emphasizing—stuffing the meat down his pants.
Not under a shirt. Not in a bag. Not tucked in a cart with other groceries.
Down his pants.
Lowe clearly enjoyed the absurdity while still treating it like a legitimate police matter, because the price tag isn’t small. A person might laugh at the method, but the store isn’t laughing at the loss.
The store owner Lowe interviewed, Phil Einhorn, put it in plain terms: meat prices keep climbing, and he says it isn’t the store driving that. Einhorn said it’s the industry, and he stressed their margins are “very tiny.”
That’s an important point. When a customer steals a high-ticket cut, it doesn’t just hurt inventory numbers. It hits a business that already says it’s scraping by.
Big Pants, Big Steal, And A Brazen Move In Plain Sight
Lowe said Einhorn’s first reaction wasn’t just anger – it was disbelief.
Einhorn told Lowe he thought the suspect must have been wearing loose jeans or “big, big, big pants,” and he even joked they looked “made for stealing.” The way Einhorn described it, the pants were part of the plan.
Lowe repeated the detail that Einhorn said the pants seemed blocked at the bottom, like the thief could shove items inside without them sliding out.
That detail is strange, but it also shows something else: this wasn’t necessarily a spur-of-the-moment swipe. It sounds like a person who showed up dressed to conceal things.
Lowe said a store employee even walked by during the moment captured on video, which suggests the suspect was comfortable taking the risk.
And the theft wasn’t just one quick grab.
Lowe said the suspect also dealt with a massive brisket, along with steaks. The report gives the impression this person kept testing how much he could get away with, or how much he could physically hide.
Einhorn, speaking with Lowe, described one of the steaks as a “prime cowboy steak,” and he said it wasn’t cheap. Lowe relayed the price near $100, and he also mentioned another piece around $77.
Whatever the exact total, this wasn’t someone stuffing a pack of gum in a pocket. This was someone walking out with expensive proteins, the kind of stuff people budget for.
The Owner’s Reaction: Shock First, Then Anger
Einhorn told Lowe the whole thing was “unbelievable” and “shocking,” especially after the suspect came back and returned one steak.
That detail matters. It suggests some kind of confrontation happened, or the thief realized he’d been spotted, or he thought giving one item back might calm the situation down.
Einhorn told Lowe he initially thought, “OK, I got it back, what he stole.”
But then, Lowe said, the staff realized the suspect had even more hidden – still down his pants – which is when Einhorn said the situation turned from “caught a thief” into “you’ve got to be kidding me.”
That’s where the story gets even messier. Because it wasn’t just meat, according to Lowe.
Lowe said the suspect also took wine, which makes it feel less like a one-item impulse and more like a shopping spree without the paying part.
And the owner wasn’t describing it like a quirky one-time event. Lowe said Einhorn’s message was basically: you can’t keep doing this to small businesses.
He also noted the store has been around since 1999, and he described it as a family business across three generations.
That context matters because it explains why the owner’s frustration is personal. It’s not a chain store writing off losses as “shrink.” It’s a family place watching somebody walk out with high-end products like it’s a joke.
Chased Out, Spotted Across The Street, Then Gone
Lowe said the employees chased the suspect out of the store.
That’s the kind of detail that can make people nervous, because chasing a thief can go sideways fast. You don’t know if the person is armed, unpredictable, or willing to fight.
But Lowe reported that staff did pursue him – at least enough to push him out and keep eyes on where he went next.
According to Einhorn’s account to Lowe, the suspect then ended up across the street at a Publix.
And this is where the story gets a little more “small community” than “viral clip.”
Lowe said one employee was on break and spotted the suspect with the rest of the stolen items – brisket and wine – called the cops, and the store got the merchandise back.
So, in the end, Lowe said the products were recovered.
But the suspect wasn’t.
Einhorn told Lowe the guy ran off after the items were recovered. Lowe said by the time police arrived, the suspect was gone.
Still, Einhorn told Lowe they have a good description and the video, and he believed the suspect was somewhere on foot.
That detail – “on foot somewhere” – is the kind of line that makes the whole thing feel both ridiculous and unsettling. It’s almost cartoonish, except it’s real.
A person can laugh at the hiding spot, but the bigger issue is that he got away, even after being chased, even after being seen again.
The Bigger Point: Food Theft Isn’t A Joke When Prices Are High
Lowe didn’t turn the story into some big political rant, but he did let the owner’s frustration speak for itself.
Einhorn’s comments to Lowe about rising meat prices and tiny margins hit a nerve because a lot of shoppers already feel squeezed.
When steaks are pushing $100, people feel it at checkout. So when a thief decides to steal that same steak, it lands differently. It’s not just “loss prevention.” It’s someone deciding the rules don’t apply to them.
And that’s where this story stops being just “wild video” and becomes a snapshot of something bigger: high prices, low patience, and people testing what they can get away with in public.
There’s also a strange psychological element here. Lowe’s story suggests the thief wasn’t subtle. He looked around, sure, but he didn’t seem scared of being caught.
That kind of behavior can signal desperation, but it can also signal confidence—like someone who’s done this before and expects to slip away again.
Either way, the hiding method isn’t just gross. It’s also a public health question no one wants to think about too hard.
If someone shoves raw meat into their pants and then it gets handled, recovered, returned, or even just moved around a store, that’s a contamination headache. Lowe didn’t dwell on that, but it’s hard not to think it.
A Store Owner’s Warning And A Police Search
Lowe reported that Einhorn had a clear message for anyone thinking about trying something like this.
Einhorn said you can’t come into the store and steal. He called it not right, and he emphasized they’re a family business just trying to make it.
Lowe also mentioned that Einhorn took to Facebook afterward, basically telling people “enough’s enough,” and stressing again that they’re trying to earn a living.
That kind of public posting is often what happens when a business owner feels like the normal systems – security, deterrence, consequences – aren’t doing enough.
And while the stolen items were reportedly recovered, Lowe said the suspect remains out there, and Aventura police are still looking for him.
So the story ends where it began: a weird video, a frustrated store owner, and a suspect who turned a grocery run into a case file.
It’s “hide the beef,” sure. But it’s also a reminder that when theft starts feeling casual – and when people don’t seem embarrassed to do it – communities start changing the way they shop, the way they work, and the way they trust strangers in public spaces.
A former park ranger and wildlife conservationist, Lisa’s passion for survival started with her deep connection to nature. Raised on a small farm in northern Wisconsin, she learned how to grow her own food, raise livestock, and live off the land. Lisa is our dedicated Second Amendment news writer and also focuses on homesteading, natural remedies, and survival strategies. Lisa aims to help others live more sustainably and prepare for the unexpected.
