Firewood might not be the first thing that comes to mind when thinking about a profitable side hustle, but Eric Bruski, the owner of LumberJills Premium Firewood, has proven that turning logs into cash is not only possible but can also be a steady source of income.
According to the channel 6 Figure Revenue, this business started as a simple way to clean up trees. Still, it quickly became a way to support Bruski’s three daughters’ future college expenses. With careful planning, investments in equipment, and a strong work ethic, Bruski has built a business that generates $30,000 or more per year, with even more significant growth goals ahead.
From an Idea to a Business
Eric Bruski never set out to become a full-time firewood supplier. Initially, he just wanted a way to teach his daughters about hard work while making some extra income. He had access to trees, a couple of chainsaws, and a truck – so he decided to put them to use.
However, he quickly realized that splitting logs by hand wasn’t a sustainable long-term strategy. After a few months of exhausting labor, he invested in a log splitter, which drastically increased his efficiency.
The business started small, supplying wood to local customers, but as demand grew, Bruski saw an opportunity to scale things up. Today, LumberJills Premium Firewood has become a well-recognized supplier, particularly in the camping and restaurant industries.
Investing in the Right Equipment
One of the first things Bruski had to learn was that having the right tools makes all the difference. When he first started, he was splitting logs with an axe – a backbreaking process that left his elbows sore for months. His first major upgrade was a used Wallenstein log splitter, which cut his processing time in half.
Over time, he continued to invest in more efficient equipment. Today, with a high-performance splitter, Bruski can process a face cord of firewood in just 15 minutes, compared to nearly two hours in the beginning. This level of efficiency has allowed him to scale his business while maintaining reasonable labor demands.
Where the Firewood Comes From
Sourcing firewood is another key aspect of the business. Bruski gets logs from a variety of places:
- Tree removal jobs where homeowners need fallen or unwanted trees taken away.
- Storm cleanup jobs, where fallen trees need to be cleared after severe weather.
- Construction and land development sites where wooded areas are being cleared for new homes or commercial buildings.
By taking advantage of these sources, Bruski minimizes his costs while maintaining a steady supply of raw materials. In some cases, he even gets logs for free, simply because landowners need them gone.
Breaking Down the Numbers
One of the most surprising aspects of Bruski’s business is how profitable firewood can be with the right strategy. He breaks down his revenue into three key areas:
- Campgrounds (75% of revenue) – His biggest customer is a 200-site campground that purchases around 5,000 bundles of wood per season (April to October).
- Homeowners (20% of revenue) – Local customers buy firewood for home heating, backyard fire pits, and indoor fireplaces.
- Restaurants (5% of revenue, but growing) – High-end restaurants use specialty woods like cherry, hickory, and apple for smoking meats and cooking.
While restaurants currently make up a small percentage of sales, Bruski sees a huge opportunity here since restaurants need wood year-round, unlike seasonal campers.
Marketing and Finding Customers
Unlike some businesses that rely on expensive advertising, LumberJills Premium Firewood has grown largely through word-of-mouth and Facebook Marketplace.
Bruski notes that Facebook Marketplace is so effective that he often has to pause his listings because demand outpaces supply. He also benefits from repeat customers, many of whom recommend his business to neighbors and friends.
Additionally, he operates a roadside firewood stand, where passersby can stop and buy wood on the honor system. The stand, located near a busy intersection, serves as free advertising, helping to attract new customers.
The Costs of Running a Firewood Business
Despite its profitability, firewood isn’t a “set it and forget it” business. There are ongoing costs, including:
- Chainsaws and maintenance – Chains wear out and need to be sharpened or replaced.
- Log splitters and fuel – Running machinery requires gas and oil, adding to operational expenses.
- Transportation costs – Delivering firewood requires a truck, trailer, and fuel, which all add up.
On average, Bruski estimates that he spends a few hundred dollars per month on expenses, with fuel being the largest cost. However, compared to many other businesses, the overhead remains relatively low.
The Future of LumberJills Premium Firewood
Bruski has a clear vision for growth. His ultimate goal is to earn $115,000 per year to fully fund his daughters’ college education. To reach this target, he plans to:
- Increase restaurant sales, since they provide a steady, year-round revenue stream.
- Expand his customer base, particularly in local neighborhoods where demand is growing.
- Optimize efficiency, using better equipment to cut down processing time even further.
Even though he has no plans to leave his full-time desk job, he enjoys the physical aspect of running a firewood business and sees it as a perfect balance to office work.
A Business Built on Hard Work and Family Values
What makes LumberJills Premium Firewood unique isn’t just the business model – it’s the family-driven mission behind it. Bruski’s daughters are still young, but he actively involves them in the business, teaching them the value of hard work, entrepreneurship, and financial responsibility.
The name “LumberJills” itself is a nod to history – during World War II, women known as “LumberJills” took over logging jobs while men were away at war. Bruski wanted his daughters to see that tough jobs aren’t just for men, and that they too can build something meaningful.
The Honor System and Community Support
One of the most interesting aspects of Bruski’s business is his honor system roadside stand. Customers leave cash in a locked box, and surprisingly, it has worked flawlessly. He acknowledges that while some might worry about theft, his experience has shown that most people are honest.
This approach also fosters a sense of community. Bruski has built strong relationships with repeat customers, some of whom even organize bulk deliveries for their neighbors, making his job easier and more efficient.
Is Firewood a Good Side Hustle?
Bruski’s experience proves that firewood can be a profitable and sustainable side business, but it’s not for everyone. It requires physical labor, smart marketing, and a willingness to invest in quality equipment. However, for those who enjoy working outdoors and don’t mind getting their hands dirty, it can be a great way to earn extra income.
His three key tips for success are:
- Love the work – If you don’t enjoy being outside and handling wood, this business will feel like a chore.
- Invest in good equipment – Cheap tools break easily and slow you down. Buy quality gear from the start.
- Find your market – Whether it’s campgrounds, homeowners, or restaurants, understanding your customers is key to growing a firewood business.
A Simple Idea Turned Into a Thriving Business
Selling firewood might not sound glamorous, but LumberJills Premium Firewood shows that a simple idea, executed well, can turn into a thriving business. With steady demand, low overhead, and room for growth, Bruski has built something that not only supports his family but also teaches valuable lessons along the way.
For anyone considering a firewood side hustle, this story is proof that it’s possible to turn logs into real income – if you’re willing to put in the work.
Gary’s love for adventure and preparedness stems from his background as a former Army medic. Having served in remote locations around the world, he knows the importance of being ready for any situation, whether in the wilderness or urban environments. Gary’s practical medical expertise blends with his passion for outdoor survival, making him an expert in both emergency medical care and rugged, off-the-grid living. He writes to equip readers with the skills needed to stay safe and resilient in any scenario.
